It requires investigative studies as well as critical analysis in order to understand the society.
Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage.
They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market. But the company did not rest alone with designing and manufacturing computers.
Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company.
The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music. These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet.
The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval. The competition was tough and Apple was at the losing end.
The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market. The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience. Today, product strategy is at the core of the marketing strategy of Apple.
One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. They are also unassuming because of their simple and uniform built and design.
Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations.
It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air.
Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.
However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience. Apple employs a retroactive and proactive approach as part of its product strategy.
Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.
The results are products that appear new and innovative but are still familiar or recognisable. Creating and sustaining brand loyalty through complimentary products The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience.
The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone. The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity.
It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID.
This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition.
Apple products create a halo effect. Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience.
Considering the fact that the company has a large pool of loyal consumers, they tend to buy all products under the Apple brand. This halo effect coupled with deep brand loyalty complements the sales performance of each Apple product. The development and promotion of complimentary products and services are undeniably part of the marketing strategy of Apple.
With iconic and relevant products coupled with industry tenure and established branding, the company now enjoys legions of loyal consumers that comparable to fandoms of popular celebrity.
Maintaining brand image through premium pricing strategy The products of Apple are relatively expensive when compared with similar products from competitors. An iPhone can be twice or thrice more expensive than the flagship Android smartphones of other manufacturers.
But premium pricing is also part of the marketing strategy of Apple. After all, there are consumers who believe that expensive products enjoy an exceptional reputation or represent exceptional quality and distinction.
Thereby, Apple products are positioned as superior over their competitors through this pricing strategy.Our conscious perception of the world, though relatively stable, is not static. We are incapable of being fully objective, even in our most mundane observations and impressions. Downmarket media publications reflect - and exaggerate - many of the fears of society itself.
News outlets have dropped most fact-checking and critical analysis steps in order to churn out news more cheaply and quicker and as a result daft and untrue stories are appearing in mainstream news 1, pfmlures.com are virtually no checks or quality control mechanisms that newspapers have to adhere to, and.
PURSUIT OF THE Real, and escape from Reality.. An interpretation by Douglas Cooke, licensed Fariña nut. i.) Background: The "Cornell School" Published April 28, , two days before Fariña died in a motorcycle accident, Been Down So Long It Looks Like Up To Me became a cult favorite among fans of his music and eventually attracted the attention of a more literary readership through Fariña.
perception-space, perception war, and perception operations (perceived-effects)-based operations. In November voters in the states of Colorado and Washington approved ballot initiatives that legalized marijuana for recreational use.
Two years later, Alaska and Oregon followed suit. Now imagine that this attentional behaviour is going on all the time. As the threat bias filters out the positive and lets in only the negative, worry and fear flow through the cognitive system.