The Consumer The ideal Zara customer is a fashion-consciouscosmopolitan, sophisticated woman. The price point is a bit higher than budget but lower than luxury so the company attempts to gain consumers from both ends of the spectrum; the budget consumer sees the items as a splurge while the luxury consumer sees them as a steal. The ideal consumer for the brand must know the trends and be willing to hunt for them. Instead of accepting that luxury items are only produced by luxury brands and that purchasing them is the only way to achieve a high status from clothing, Zara customers question this logic and are willing to accept that in spending less, they remain able to be relevant to the wealthy, well-dressed set.
Official Zara Web Site Within this post, I will be analyzing a clothing company, Zara, in order to understand their tactics concerning differentiation, positioning and targeting group. Zara focused on choosing the correct area district for their stores in each city they decided to target.
Moreover, Zara believed in settling their stores in a high population and traffic areas in each particular city. Zara knew the importance of establishing the recognition, thus, they always attempted to arrange their shops in prestigious districts neighboring other high clothing manufacturers.
This application is designed to have the ability to let browsers search through the latest information regarding new collections. The clothing lines created are made out of high textile quality and are carefully designed. Zara products tend to design fashionable products according to the actual trends.
The finalized product is carefully packaged in a sealed box in order to keep safe when transported. Zara creates offers in purchasing products that are matching styles in order to generate a whole look. Accessible, each piece created by Zara is available to purchase and is not limited to any amount.
Zara aims to set price at a level of being available to most common average income living consumers. Zara creates deals by offering few pieces from the same collection as a batch for a lower price.
Zara believes that promotion is done through location of their shops at a busy and traffic based area.
The tactic used in Zara is strictly hoping to achieve word of mouth throughout consumers. Zara keeps its headquarters in La Coruna originally basedin addition it fixes its prices by the management team settled in La Coruna as well. Zara on average gives a time spam of 8 hours between the finished good and the good shipped to its final destination.
Apple iTunes Market Segmentation: In regards to the information read and personal knowledge, Zara has clearly segmented itself into many regions. For instance, Inditex has conglomerated various clothing line designers such as Bershka and Massimo Dutti in addition to Zara.
This clearly demonstrates their demographic intentions to segment consumers with various tastes towards clothing as well as pricing preferences. Inditex, and Zara in particular tend to create the full value of certain products and services differently from one another. Based on the research through primary or secondary data, Zara creates demographics options for the particular targeting group.
Zara is mostly attempting to target young teenagers, which are looking for stylish clothing for a cheaper price because many do not earn their own income.
Moreover, Zara tries to target high fashion followers as they produce modern clothing. Zara has carefully targeted certain groups such as young teenagers or fashion freaks, in regards to targeting, they believed in differentiating themselves by offering high quality for low value.
Hence, offering stylish fashion deals that were for premium price by other clothing manufacturers. Apple iTunes Market Positioning:Zara is: Spanish, sophistication, style, strategic.
With a prominent international presence, this brand does not use any advertising techniques. No . Oct 18, · Zara carefully designs its products according to their demographic group.
In addition, Zara spends enormous amount of time research for possible future trends, as they often have to design their product line prior to up to 12 months. Due to the smart Marketing strategy of Zara, the unique and fresh retail chain is growing by leaps and bounds without much spends on advertising.
Zara uses a mix of demographic, geographic and psychographic segmentation strategies in order to serve the growing needs of the customers. What is the target market for Zara, H&M and Uniqlo? Update Cancel. ad by Babylon Traffic.
What is Zara's target demographic? What is it like to work at a fashion retail store like Zara, Uniqlo, or H&M? What are the strengths of H&M, Gap, Uniqlo, and ZARA?
Ask New Question. Dec 16, · Zara is a mid-price point lifestyle brand that manages to maintain a consumer base that successfully spans age, socioeconomic and geographic boundaries. Through the employment of high-status cultural intermediaries and a ubiquitous brand culture, Zara sustains the image of a brand that possesses high cultural capital and is .
Due to the smart Marketing strategy of Zara, the unique and fresh retail chain is growing by leaps and bounds without much spends on advertising. Zara uses a mix of demographic, geographic and psychographic segmentation strategies in order to serve the growing needs of the customers.